Mujeres Asesinas 3

“Mujeres Asesinas 3” (Killer Women 3) presented a particular challenge: To surpass the success of the previous seasons of the most notorious mexican TV series of all time. The objective was to design an advertising campaign with a new an innovative visual identity. A visual concept that nurtured the essence of the series, but stroked a sense of intensity, darkness and complexity, according with the new darker stories and the always glamorous cast. In fact, the cast was crucial to achieve balance; beautiful fashion-like portraits of Mexico’s biggest stars inside of a world full of mystery, decadence, pain and blood. The advertising campaign and the TV series received an enormous response in ratings and social media.

Project included: Title Sequence, Trailers, TV promos, Posters, Billboards, Magazine ads, Newspaper ads, Social network ads, DVD & Bluray packaging, DVD & Bluray menus, DIEM identity: Police force inside the series.