El Equipo

“El Equipo” (The Squad) is probably one of the most controversial TV series ever produced in Mexico. It tells the story of four officers of the Federal Police, risking their lives in an ever-brutal war against organized crime, battling not just on the outside, but inwards, with their emotions, their regrets and personal issues. An action story mixed with real-life drama. The design for the advertising campaign focused on this four characters, on making them look hero-like but human at the same time: in shades of gray –  just like their own lives. The campaign was a success from the very first day, earning fabulous ratings for the series.

Project included: Logo design, Title Sequence, TV promos, Posters, Billboards, Magazine ads, Newspaper ads, Social network ads.