Destapados Sprite

This irreverent and daring game show was presented by Sprite, the popular soda brand. At the time, the brand was running with the “Things the way they are” campaign. We had to create an identity for the game show that was original on it’s own, but worked along with their campaign. We needed to give it a “wild” look; something primitive with no sense of censorship. Hence the tribal motifs, the mask and the scrapbook elements. Client and audience alike were pleased.

Project included: Logo design, Opening Sequence, Broadcast package.